{"id":3817,"date":"2020-01-28T09:40:04","date_gmt":"2020-01-28T09:40:04","guid":{"rendered":"https:\/\/living.chanintr.com\/blog\/hammade\/"},"modified":"2022-03-21T08:34:37","modified_gmt":"2022-03-21T08:34:37","slug":"hammade","status":"publish","type":"blog","link":"https:\/\/www.chanintr.com\/pages\/blog\/hammade\/","title":{"rendered":"Hammade"},"content":{"rendered":"\n

Rabbits. What do they mean to you? Growing up with Bugs Bunny cartoons, The Hare and the Tortoise fable, or being born in the year of the rabbits, the little furry friend sure holds a special meaning to many of us. For Jo Ham<\/a>, childhood years in a countryside farm is what inspired her to illustrate HAM<\/a>, the contented life of Rabbit. Founded in 2011 in the UK, HAM has exhibited in London, New York, and Paris, been featured in magazines, and displayed at leading retailers in more than 30 countries worldwide.<\/p>\n\n\n\n

\"HAM<\/figure><\/div>\n\n\n\n
\"03<\/figure><\/div>\n\n\n\n

The simple black shapes of Rabbit is what makes HAM stand out. \u201cRabbit is a pleasure to draw – the silhouette is distinctive and the ears in particular help convey the emotion and personality that has become so key to HAM\u2019s designs, something that\u2019s always a challenge when you have no facial features to work with,\u201d explains Jo, the artist and illustrator of HAM. \u201cWhat\u2019s more, they are a very popular pet across cultures and by many seen as an iconic part of childhood. I\u2019m often told my illustrations transport people back to fond memories of when they were little.\u201d \t \t \t\t<\/p>\n\n\n\n

Over the years, HAM has collaborated with numerous brands and charities. The first solo print show was at Colette Paris during Easter, where giant rabbits were installed around the store. This was closely followed by the West Elm project. \u201cI was invited to design the windows for West Elm\u2019s flagship UK store as part of the London Design Festival. It allowed us to bring to life HAM\u2019s vignettes in 3D form,\u201d says Jo.<\/p>\n\n\n\n

\"HAM
West Elm\u2019s UK flagship store<\/figcaption><\/figure><\/div>\n\n\n\n

One of Jo\u2019s favorite projects was her collaboration with The Body Shop. HAM was asked to help build awareness  for the cosmetic brand\u2019s Forever Against Animal Testing<\/a> campiagn, whose goals are to  ban animal testing globally. Jo designed three bespoke \u2018Activist\u2019 Rabbits with calls-to-action to show support for the campaign, as well as a limited-edition box of goodies for the brand.<\/p>\n\n\n\n

Other collaborations include a commission by Moncler to draw Rabbit wearing a Moncler ski jacket for their House of Genius pop-up shops in New York and Tokyo, the MINI project where a MINI car was covered with Rabbit, and more recently, a one-off campaign with Print Club London for the Help Refugees charity.<\/p>\n\n\n\n

\"HAM
HAM x Moncler<\/figcaption><\/figure><\/div>\n\n\n\n

With the new year, Jo hopes to keep the momentum of Rabbit going. \u201cWe\u2019ve got lots planned for Rabbit. I\u2019m currently experimenting with different design applications on ceramics, with a plate collection in the pipeline for 2020. And I\u2019ve just signed off our first HAM pattern for fabric, which is really exciting,\u201d says Jo. It seems 2020 will be another bright year for the bunny.HAM mugs, pins, and framed screen prints are available exclusively in Thailand at Chanintr Outlet<\/a>. Please call +6692 247 2107<\/a> for more details.<\/p>\n\n\n\n

\"Jo
Jo Ham, artist and illustrator of HAM<\/figcaption><\/div>\n","protected":false},"featured_media":3818,"template":"","filed_under":[133,134,135,136],"class_list":["post-3817","blog","type-blog","status-publish","has-post-thumbnail","hentry","filed_under-ham","filed_under-jo-ham","filed_under-rabbit","filed_under-united-kingdom"],"acf":[],"yoast_head":"\nHammade | CHANINTR Blog<\/title>\n<meta name=\"description\" content=\"How the simple shape of a rabbit\u2019s silhouette led to fun collaborations with famous brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chanintr.com\/pages\/blog\/hammade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hammade | CHANINTR Blog\" \/>\n<meta property=\"og:description\" content=\"How the simple shape of a rabbit\u2019s 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