{"id":5993,"date":"2022-04-11T11:06:23","date_gmt":"2022-04-11T11:06:23","guid":{"rendered":"https:\/\/www.chanintr.com\/pages\/?post_type=journal&p=5993"},"modified":"2022-05-03T06:02:35","modified_gmt":"2022-05-03T06:02:35","slug":"deep-dive-sustainable-packaging","status":"publish","type":"journal","link":"https:\/\/www.chanintr.com\/pages\/journal\/deep-dive-sustainable-packaging\/","title":{"rendered":"Deep Dive: Sustainable Packaging"},"content":{"rendered":"\n

Text by Teerin Julsawad<\/p>\n\n\n\n

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Associating with brands that feel good about making the world a better place is just as important as the product itself. Beauty has always been associated with youth, vitality and an overall feeling of wellbeing. But in recent years, consumers are demanding more from their personal care products \u2014 expecting them to not only deliver on great personal care benefits, but also help keep our environment healthy for generations to come.<\/p>\n\n\n\n

For years, personal care brands have been the target of attempts to protect the environment because the industry is highly consumptive of resources. Nowadays, consumers are demanding accountability for products even beyond their ingredients and origins (such as cruelty-free and paraben-free products) and toward the packaging of these products.<\/p>\n\n\n\n

Packaging is advancing towards a more sustainable future. A slight shift in mindset, and an openness to change, has been met with creativity, ingenuity and new ideas that may have been off the radar just a few years ago. There are limitless possibilities for innovating packaging right now, particularly in the beauty industry where packaging meets function and form at every turn.<\/p>\n\n\n\n

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