Game, Set, Style: Aman’s Quiet Court Couture Arrives

In May of this year, on a clay court in Bodrum, Novak Djokovic quietly unveiled something unexpected. It wasn’t another trophy, but the Aman Tennis Club: a capsule of clothing and objects that extends Aman’s design codes onto and off the court. Part of Aman Essentials, the lifestyle arm launched in 2022, the Aman Tennis Club is the latest expression of the brand’s intent: to translate its philosophy of stillness and precision into the everyday.

Aman Essentials itself is still a young story, but one already worth telling. Conceived as the natural extension of Aman’s universe, it gathers apparel, fragrances, skincare, leather goods, even furniture, each designed to carry a little of Aman’s calm into daily ritual. At the helm is Kristina Romanova, the model turned Chief Executive Officer, who has guided the project from idea into a fully fledged brand. Her vision has always been less about logo and more about atmosphere: movement, stillness, texture, form.

The Aman Tennis Club was a logical step. The debut collection, crafted in Italy and Portugal, included terry sweatshirts, silk-blend polos, tennis dresses, even Aman Tennis Club-branded balls, in a palette drawn from Aman’s own courts: the deep greens of Amanpuri, the baked clay of Amanruya, the hard blue of Aman New York. It was a gesture toward a game, yes, but also toward lifestyle: clothes you could wear for a set, or for a late breakfast after. Djokovic, Aman’s first Global Wellness Advisor, embodied the launch, lending not just athletic credibility but a sense of discipline and longevity. Eddie Redmayne appeared too, a reminder that Aman’s circle extends beyond sport into culture at large.

By September, the Aman Tennis Club had already evolved with a new capsule — terry polos, shorts and sweatshirts — signaling that this was not a one-off, but a continuing rhythm. Meanwhile, Aman’s network of properties began folding the idea back into experience. In New York, the “Season of Champions” package aligned with the US Open, combining gifts with wellness programs. Djokovic led sessions in cryotherapy and banya rituals, while another tennis legend, Maria Sharapova, brought her own discipline to the table.

Sharapova, now Aman’s Global Wellness Ambassador, has been shaping retreats that knit together elite performance and holistic care. At Amanpuri, right here in Thailand, guests encounter traditional Thai healing arts; at Amanbagh in India, Ayurveda becomes the frame. Sharapova co-creates these immersions, offering routines of recovery and strength that feel at once rigorous and restorative. Her presence makes the Aman Tennis Club more than apparel. It is part of a constellation of wellness and design initiatives that stretch across Aman’s 35 properties.

Taken together, the story is less about a clothing line than about Aman’s careful expansion. Aman Tennis Club is a cultural bridge: tennis reframed as ritual, clothing shaped by refinement, wellness embodied by figures like Djokovic and Sharapova. It feels less like a launch and more like an invitation: to wear, to move, to recover, to live with a little more elegance, whether you find yourself on a clay court in Bodrum, in a treatment room at Amanpuri, or simply at home, pulling on a polo that carries the calm of somewhere else.

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