Founded by New York tastemaker Aerin Lauder, luxury lifestyle brand Aerin offers an extensive collection of decorative interior accessories and home essentials that reflect the founder’s international lifestyle and personal philosophy of living beautifully and effortlessly. Each piece comes with a backstory, inspired by Lauder’s own travels and memories; her personal touch is what gives the brand its elegant and authentic appeal.
After 20 years as the senior vice president and creative director at her family’s business, Lauder — the granddaughter of the beauty empire founder Estée Lauder — established her dream luxury lifestyle label under her first name in 2012. Naturally, Lauder is drawn towards the furniture industry, claiming that “beauty is my heritage, but home and accessories are my passion.”
Lauder sees beauty as an extension of oneself and must be regarded as part of the lifestyle. Therefore, beauty and home are two things that live together. The brand Aerin combines the idea of effortlessness, modernity, femininity and luxury to create products that are pleasant and enjoyable from the beginning to the end. With Lauder’s sense of easy elegance, every element in space fits together without appearing overdone. Discover Aerin home accessories collection at Siam Paragon, 3rd Floor.
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